“Today’s shoppers want information before they want a salesperson,” said Jim Schrull, CEO of BadCo.AI. “They want a trusted, no-pressure way to explore vehicles, financing options, lease scenarios, and payments on their own terms. The Intelligent Desking Engine gives consumers accurate, real-world payment options powered by live inventory, lender programs, incentives, and credit insights—allowing them to make informed decisions before ever engaging with the dealership. When the customer is ready, the dealer receives a more educated, more confident buyer.”

“Every missed parts call is a missed opportunity to serve a customer and generate revenue. Parts Orchestration ensures every customer receives immediate, accurate assistance while empowering dealership teams to focus on what they do best. It’s AI working alongside people to create a better customer experience and stronger business results.”

— Jim Schrull, Founder & CEO, BadCo.AI

“The Communication Layer establishes a new benchmark for how dealerships communicate with customers. By combining AI, automation, and live-agent support across every channel, dealers can finally deliver the speed, consistency, and availability that today’s consumers expect while improving operational efficiency and team performance.”
— Ryan Mays, COO, Call Team Six